What is TheNewNow (TNN)?
A one-day Zurich summit for progressive leaders and changemakers across industries, evolved from the former Swiss Deluxe Hotels Media Summit.
When and where does the event take place?
TheNewNow takes place on 22 April 2026 at HEADSQUARTER Zurich, across two spaces on Stockerstrasse and Beethovenstrasse in the heart of the city.
What is the core mission of the event?
Our mission is to ignite cross-industry collaboration, and equip leaders with the tools and inspiration needed to shape what is next in business, leadership and communication.
Who is the event for?
The summit is designed for senior professionals including CEOs, CMOs, Communications Directors, Brand Strategists, and Marketing Leaders who want to stay ahead of the curve and connect with like-minded leaders.
What can I expect from the programme?
Four curated tracks covering Media, Business, AI, and New Work, with keynote speakers, hands-on workshops, panel discussions, and networking breaks. All sessions are practical, forward-looking, and inspiring.
How is the program structured?
TNN moves away from traditional conference formats, offering over 100 sessions and allowing participants to curate their own learning journey.
Who will be on stage?
Speakers include industry experts, bold thinkers, and leading voices in brand and communication.
How much do tickets cost?
Standard tickets are priced at 390 CHF, Early Bird tickets available for 330 CHF.
What does the ticket include?
The day pass gives access to both HEADSQUARTER locations, all TNN sessions and keynotes, access to the podcast studio and yoga sessions, catering throughout the day, and the after-show party with DJ, drinks, and open networking on the rooftop at Stockerstrasse.
What language is the event in?
The summit is held primarily in English, with some sessions in German. The programme will indicate the language for each session.
Will sessions be available afterwards?
Selected sessions will be revisited in interview format at our on-site podcast studio and made available afterwards via our media partners and social channels. Details will be shared closer to the date.
Is there a sponsorship or partnership opportunity?
TheNewNow offers several packages, from Main Sponsor to Event Sponsor and Info Stand, including branded visibility, media coverage, and keynote or panel participation. Contact info@newnow.work for details.
What makes TheNewNow different from a standard conference?
It is intentionally curated for quality over quantity, combining thought leadership with premium hospitality and genuine connection. The intimate setting and cross-industry mix create conversations that do not happen at conventional events.
How do I get there?
HEADSQUARTER Zurich is centrally located and easily reached by public transport. The nearest tram stops are within walking distance of both locations on Stockerstrasse and Beethovenstrasse.
Who are the media partners for the event?
Our partners include Materialist Swiss Edition, 20min, H Magazine, and Falstaff, providing a combined estimated media value of 750,000 CHF.
How can I get in touch with the organizers?
For general inquiries, please email info@newnow.work. The event is organized by ego communications (eg@egocommunications.com).
