At Son Moragues, Joe Holles de Peyer proves that the future of luxury lies in regeneration. By uniting biodiversity, heritage and modern brand thinking, he shows that lasting value grows from purpose, place and responsibility, not excess.

Felicitas Morhart, Professor at HEC Lausanne and Founder of the Swiss Center for Luxury Research, is one of the sharpest minds in luxury branding shaping how the industry defines value, relevance and the future of luxury.

Jens Alsleben, founder of Stark im Sturm, advises leaders under pressure, drawing on 35y+ leadership experience in military, finance, and coaching to foster clarity, resilience, and trust.

Olivia Kinghorst will lead TNN as moderator. She’s hosted world-class events like WEF, Forbes Women’s Summit & Cannes Lions and is former CNN anchor. With a Master’s from Columbia, she brings a sharp global voice from Sydney to Zurich.

Fabio Duma, PhD / Dr. oec. HSG explores a central question: what is true luxury? Drawing on diverse disciplines, he creates thinking spaces for leaders to cultivate presence and navigate change.

Gaudenz Looser, Deputy Editor-in-Chief of 20 Minuten, brings first-hand insight into how AI is reshaping journalism and how artificial intelligence is transforming newsroom strategy, content creation and audience engagement.

Markus Kramer, Swiss brand strategist and author, is managing partner at Brand Affairs. He blends global marketing and academic insight to help organizations define purpose and navigate change.

Nathalie Seiler-Hayez, Managing Director of Swiss Deluxe Hotels, is a seasoned luxury hospitality leader with global experience, driving excellence and innovation across Switzerland’s top 5-star properties.

Sébastien Félix, Founder & CEO of Influence Society, advises luxury hospitality brands in Europe and the U.S. on using AI to boost visibility and impact while keeping creativity at the core.

Corsin Zander, journalist and founder of the magazine Gruppetto, brings narrative depth to cycling culture, blending print media experience with a passion for independent storytelling in a digital age.

Anil Varghese, founder and CEO of Headsquarter in Zurich, leads a design-focused workspace company exploring how spatial design shapes connection, collaboration, and work culture.

Acclaimed author Claudio Del Principe inspires bold thinking around beauty, taste, and shared experience revealing how food can spark deeper connection, collaboration, and team spirit.

Robert Gorgos, co-founder and product developer at MNSTRY, is a sports nutrition expert who advises elite athletes and creates performance formulas based on metabolism and natural ingredients.

Dominik Lämmler, co-founder of Furthur, a Swiss scientific social media agency, draws on 20+ years in digital strategy to focus on data-driven content, measurable impact, and storytelling.

Swenja Willms, Swiss journalist and editor, formerly led a high-end magazine and now works independently, crafting narratives across print and digital platforms.

The most powerful brands aren’t the loudest – they’re the most deeply felt. As status signals shift from logos to lifestyle, Jannah Gorgos, Brand Strategist at Oppenheim, explores what it takes to build brands that truly resonate today.

Suzanne Nievergelt, Managing Partner at Compresso, connects PR, digital innovation and forward-thinking storytelling to shape the public voice of leading hospitality, lifestyle and luxury brands.

Philipp Haeseli, co-founder of UNDONA, challenges the idea of ownership—turning resale into a high-end, curated experience where circularity becomes desire, and status is defined by access, not possession.

What if doing nothing was the ultimate luxury? Bernd Neff explores how stillness, atmosphere, and intentional service create spaces where guests truly arrive and presence becomes the experience.

From global hospitality icons to emerging brands, Youri Sawerschel, founder of creativesupply.com and lecturer at EHL, shows how sharp positioning, distinctive identity and crafted experiences redefine what luxury means and why most get it wrong.

Dr. Stéphane Girod challenges the industry: the future of luxury isn’t status – it’s purpose. Those who fail to embed sustainability and meaning risk becoming irrelevant.

Philippe Clarinval, Swiss hospitality leader, advisor, and coach, brings global luxury hotel experience to help teams align strategy with purpose-driven culture and impactful leadership.

Cristina Bastian, founder and CEO of Pressence in Berlin, partners with luxury hospitality and lifestyle brands to shape brand identity, drive strategy, and tell stories with lasting value.

Elena Steness crafts sharp visual narratives across digital and print, turning storytelling into strong, credible luxury identities. Together with Tim Steness, she stands for a new wave of brand thinking where aesthetics meet impact.

Ferris Bühler, Swiss communications expert and founder of a 360° storytelling agency and community-first media ecosystem, is known for creative PR, media strategy, and narrative-driven branding that inspires audiences.

Belinda Grace Fischer crafts cross‑cultural luxury brand messages that retain magic, using transcreation and cultural insight to translate meaning, emotion, and experience for global audiences.

Dr. Rupert Hofmann, foresight strategist and observational draftsman, bridges sensitive perception with analytics and strategy. He is the founder of the Foresight Academy, a collaborative of leading brands from diverse industries that jointly develop shared visions of desirable future lifeworlds.

Luise Ammerschuber, founder of YESS Impact, shows how podcasts drive modern brand communication, building visibility, credibility and lasting influence.

Michael Tulgay turns motion into meaning where aesthetics, rhythm, and narrative fuse into brand worlds you don’t just watch, you feel. In his work, storytelling becomes an experience: immersive, cinematic, and engineered.

Hotelier Thomas Walther leads the Relais & Châteaux Hotel Walther while contributing to the vibrant winter culture of the Engadine, including the iconic White Turf St. Moritz.

Annelies Cook, former U.S. Olympic biathlete (2014), shares insights on performance, resilience, and mental strength, drawing from her elite sports career and life beyond competition.

Mark Beaufort, Creative Intelligence Officer at THAIN (Switzerland), helps brands create cinematic, brand-tuned visuals with generative AI – fast, scalable, and emotionally real.

LinkedIn Coach Sonja Berger shows why the platform is today’s most powerful stage and why visibility and authenticity decide who gets noticed and trusted.

Former blogger turned PR strategist and content creator, Jesca Li Wyss bridges digital storytelling, brand communication and influencer culture.

In a world of speed, ALPA Escapes redefines luxury through time, craft, and focus. A session on mindful creation and the power of seeing beyond the obvious.

Darya von Bergen, founder and editor‑in‑chief of SwissGlam, shares strategic insights on influencer positioning, curated creator selection, and high-impact content strategies within luxury marketing and hospitality.

Founder of Ferus, Fabian Messer works at the intersection of brand, space and emotion shaping concepts that turn hotels into immersive, multi-sensory experiences.

Neuroscientist Dr. Eva Thiel brings longevity science to ultra-luxury hospitality, creating wellbeing concepts that integrate brain health, preventive diagnostics and performance into the guest experience.

Amid geopolitical tensions, a strong Swiss franc, low interest rates and AI disruption, Alex Müller, CIO Zuger Kantonalbank, outlines how investors can navigate today’s complex environment with clear, strategic guidance.

Social Media Consultant, Furthur AG. Originally from Ireland, where she led award-winning PR and social media campaigns. Now based in Zurich, developing sharp social media strategies for leading Swiss brands – where creative instinct meets measurable results.

At Schenk Family, Franck Escudier leads the evolution of wine marketing translating tradition into contemporary relevance and a deep understanding of today’s consumer.

ETH scientist turned interior designer and brought spatial thinking and craft tradition together. Spaces that don’t just look good but appeal to all senses. Less trend. More endurance.

Erik Neumann, raised in a family fashion business, is a marketing and sales expert with leadership roles at Ogilvy, Saatchi & Saatchi, and Publicis. Today, he builds B2B networks and teaches at HWZ Zurich.