At Son Moragues, Joe Holles de Peyer proves that the future of luxury lies in regeneration. By uniting biodiversity, heritage and modern brand thinking, he shows that lasting value grows from purpose, place and responsibility, not excess.

Felicitas Morhart, Professor at HEC Lausanne and Founder of the Swiss Center for Luxury Research, is one of the sharpest minds in luxury branding shaping how the industry defines value, relevance and the future of luxury.

Jens Alsleben, founder of Stark im Sturm, advises leaders under pressure, drawing on 35y+ leadership experience in military, finance, and coaching to foster clarity, resilience, and trust.

Olivia Kinghorst will lead TNN as moderator. She’s hosted world-class events like WEF, Forbes Women’s Summit & Cannes Lions and is former CNN anchor. With a Master’s from Columbia, she brings a sharp global voice from Sydney to Zurich.

Fabio Duma, PhD / Dr. oec. HSG explores a central question: what is true luxury? Drawing on diverse disciplines, he creates thinking spaces for leaders to cultivate presence and navigate change.

Gaudenz Looser, Deputy Editor-in-Chief of 20 Minuten, brings first-hand insight into how AI is reshaping journalism and how artificial intelligence is transforming newsroom strategy, content creation and audience engagement.

Markus Kramer, Swiss brand strategist and author, is managing partner at Brand Affairs. He blends global marketing and academic insight to help organizations define purpose and navigate change.

Nathalie Seiler-Hayez, Managing Director of Swiss Deluxe Hotels, is a seasoned luxury hospitality leader with global experience, driving excellence and innovation across Switzerland’s top 5-star properties.

Sébastien Félix, Founder & CEO of Influence Society, advises luxury hospitality brands in Europe and the U.S. on using AI to boost visibility and impact while keeping creativity at the core.

Corsin Zander, journalist and founder of the magazine Gruppetto, brings narrative depth to cycling culture, blending print media experience with a passion for independent storytelling in a digital age.

Anil Varghese, founder and CEO of Headsquarter in Zurich, leads a design-focused workspace company exploring how spatial design shapes connection, collaboration, and work culture.

Acclaimed author Claudio Del Principe inspires bold thinking around beauty, taste, and shared experience revealing how food can spark deeper connection, collaboration, and team spirit.

Robert Gorgos, co-founder and product developer at MNSTRY, is a sports nutrition expert who advises elite athletes and creates performance formulas based on metabolism and natural ingredients.

Dominik Lämmler, co-founder of Furthur, a Swiss scientific social media agency, draws on 20+ years in digital strategy to focus on data-driven content, measurable impact, and storytelling.

Swenja Willms, Swiss journalist and editor, formerly led a high-end magazine and now works independently, crafting narratives across print and digital platforms.

Philippe Clarinval, Swiss hospitality leader, advisor, and coach, brings global luxury hotel experience to help teams align strategy with purpose-driven culture and impactful leadership.

Annelies Cook, former U.S. Olympic biathlete (2014), shares insights on performance, resilience, and mental strength, drawing from her elite sports career and life beyond competition.

Cristina Bastian, founder and CEO of Pressence in Berlin, partners with luxury hospitality and lifestyle brands to shape brand identity, drive strategy, and tell stories with lasting value.

Elena Steness crafts sharp visual narratives across digital and print, turning storytelling into strong, credible luxury identities. Together with Tim Steness, she stands for a new wave of brand thinking where aesthetics meet impact.

Ferris Bühler, Swiss communications expert and founder of a 360° storytelling agency and community-first media ecosystem, is known for creative PR, media strategy, and narrative-driven branding that inspires audiences.

Belinda Grace Fischer crafts cross‑cultural luxury brand messages that retain magic, using transcreation and cultural insight to translate meaning, emotion, and experience for global audiences.

Dr. Rupert Hofmann, foresight strategist and observational draftsman, bridges sensitive perception with analytics and strategy. He is the founder of the Foresight Academy, a collaborative of leading brands from diverse industries that jointly develop shared visions of desirable future lifeworlds.

Luise Ammerschuber, founder of YESS Impact, shows how podcasts drive modern brand communication, building visibility, credibility and lasting influence.

Michael Tulgay turns motion into meaning where aesthetics, rhythm, and narrative fuse into brand worlds you don’t just watch, you feel. In his work, storytelling becomes an experience: immersive, cinematic, and engineered.

Mark Beaufort, Creative Intelligence Officer at THAIN (Switzerland), helps brands create cinematic, brand-tuned visuals with generative AI – fast, scalable, and emotionally real.

LinkedIn Coach Sonja Berger shows why the platform is today’s most powerful stage and why visibility and authenticity decide who gets noticed and trusted.

Former blogger turned PR strategist and content creator, Jesca Li Wyss bridges digital storytelling, brand communication and influencer culture.

Darya von Bergen, founder and editor‑in‑chief of SwissGlam, shares strategic insights on influencer positioning, curated creator selection, and high-impact content strategies within luxury marketing and hospitality.

At Schenk Family, Franck Escudier leads the evolution of wine marketing translating tradition into contemporary relevance and a deep understanding of today’s consumer.

Amid geopolitical tensions, a strong Swiss franc, low interest rates and AI disruption, Alex Müller, CIO Zuger Kantonalbank, outlines how investors can navigate today’s complex environment with clear, strategic guidance.

In a world of speed, ALPA Escapes redefines luxury through time, craft, and focus. A session on mindful creation and the power of seeing beyond the obvious.